Maartje Keulen

Founder and AI strategist at Control Alt Lead

Maartje Keulen is an AI and data expert with over 10 years of hands-on experience implementing AI solutions across manufacturing, finance, and enterprise organizations. As co-founder of CTRL+ALT+LEAD, she helps companies move from AI experiments to production systems that deliver measurable business value. A competitive athlete still performing at the highest level, Maartje applies high-performance sports principles to technology adoption, advocating for learning-by-doing cultures where teams build real AI capability through iteration rather than theory. Based in the Netherlands, she speaks regularly on practical AI implementation, organizational change, and scaling AI beyond IT departments.